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Workshop on Digital Marketing

Practical two-day workshop on Digital Marketing & a glimpse to E-commerce for SMEs

Today we are in the era of technology and innovation and this keeps bringing a plethora of changes to almost every field such as in entrepreneurship, business, and marketing. Currently, the SMEs are in a better position to access the global market and share the relevant information of specific customers to customize their products and services to par with the ultimate customer requirement. Based on the literature biggest fear among the SMEs especially in developing countries like Sri Lanka is to the fast forwarding techno-savvy environment and the fierce competition caused by the overnight market exposal. SMEs with this sort of technology reluctance need to overcome this nuisance fear only through by gaining proper training and consultation. Being comparative regarding the pros and cons in the literature sources and in the real world digital marketing for SMEs could really become a boon rather than a curse because they could save lot of money, develop their own brand, attract more customers, engage them throughout and delight them eventually. Comprehending the necessity of developing this all-important platform for Digital Marketing among SMEs in Sri Lanka the IT Unit of Industrial Development Board (IDB) of Ceylon has further organized a two-day workshop with broader and extended purview to eradicate the fear and reluctance to technology among SMEs.

Venue: IDB, Lakkam Auditorium
Date: 20th & 21st October 2018
Time: 9 am to 5 pm

Resource Person:

  • Mr. Udara Dharmasena, Head of Paid Media & Assistant Manager, Neo @ Ogilvy Sri Lanka
  • Mr. Sithira Nandula Panagoda, Assistant Manager – Digital, Neo @ Ogilvy Sri Lanka

Subject areas covered;

  • Search Engine Optimization & Search Engine Marketing
  • Google my business place
  • G- Suite
  • Mail Chimp & AirBnB
  • Facebook for Business & E-commerce sites
  • Facebook advertising and tools
  • Importance of Social Media Existence
  • YouTube channels and monetization
  • Equilibrium between traditional marketing & digital marketing for SMEs


20th & 21st October 2018


IDB, Lakkam Auditorium