Information Technology Unit

In the era of sustainability, Information Technology Unit (ITU) is operating with the ultimate intention to equip the Sri Lankan entrepreneur with knowledge & competency to adapt to a techno-savvy global environment while eradicating their nuisance fear to information technology and latest trends of globalization.

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Digital Marketing

Today we are in the era of sustainability and this keeps bringing a plethora of changes to almost every field such as in entrepreneurship, business, and marketing. Currently, the SMEs are in a better position to access the global market and share the relevant information of specific customers to customize their products and services to par with the ultimate customer requirement. Based on the literature biggest fear among the SMEs especially in developing countries like Sri Lanka is to the fast forwarding techno-savvy environment and the fierce competition caused by the overnight market exposal. SMEs with this sort of technology reluctance need to overcome this nuisance fear only through by gaining proper training and consultation. Being comparative regarding the pros and cons in the literature sources and in the real world digital marketing for SMEs could really become a boon rather than a curse because they could save lot of money, develop their own brand, attract more customers, engage them throughout and delight them eventually. Comprehending the necessity of developing this all-important platform for Digital Marketing among SMEs in Sri Lanka the IT Unit of Industrial Development Board (IDB) of Ceylon has further organizing workshop with broader and extended purview to eradicate the fear and reluctance to technology among SMEs.

Synergy between University of Kaleniya & IDB

IDB is one of the apex bodies to develop industries all over Sri Lanka with twenty-five regional offices in each district and eighteen Industrial Estates, IDB brings a huge repository of Industrialists. Being one of the most top notched Universities with the vision of becoming a centre of excellence in the creation and dissemination of knowledge for sustainable development, University of Kelaniya (UoK) brings a comprehensive knowledge base. These two flamboyant entities meet each other at a juncture where a Digital Marketing seminar and a workshop got arranged by the IT Unit of IDB. A representative from the Department of Marketing & Management also involved and this link has finally led through to a partnership. Now based on the opportunity the University of Kaleniya came up with an offer to enhance Digital Marketing competency of SMEs by bringing in Undergraduate students who have successfully completed the Digital Marketing module to work with SMEs and to enhance their awareness on numerous DM aspects such as developing E-commerce platforms via Facebook & Google, FB Promotions, Online money making, drop shipping etc. and levitate their business capacity, the Undergraduates from UoK will also gain invaluable opportunity to get them self-exposed to the real time entrepreneurship experience. The opportunity will be offered to six SMEs and the University will allocate a group consisting with six Undergraduates for this project and SMEs who have only participated for Digital Marketing workshops conducted by IT Unit of IDB will get the opportunity to enroll with this project and they will also be screened and interviewed by DMM of University of Kaleniya.

Selected Batch of Industrialists for Six Months Project in 2019

Mr. Ruwan Weerasinghe - Jean Walker Creations (PVT) Ltd
Mr. Deepthi Wickremasinghe - Viveca Rattan Industries
Mr. W.A.V.K. Silva - Asian Chill Equipment (PVT) Ltd
Mr. M.M. Edirisuriya - Eco (PVT) LTD
Mrs. Jayanthi De Silva - V & J Industries
Mr. D.M. Vajira Bandara - Earth Enterprise

Knowledge Acquiring Path for an Industrialist who would join with Digital Marketing Programme of IT Unit

No pre- requisite knowledge on Digital Marketing is required

Mobile Technology

In the era of sustainability, Mobile technology has a huge role to play with all the upcoming trends. Therefore as the IT Unit of IDB, we have realized the importance of this technology and its related evolutions to the country and created a platform where people could come and raise their theoretical knowledge and practical skills on this technology. There is plethora of mobile repairing workshops around the country but all of them have a very limited scope of doing hardware and software upgrading but we want them to have a broader vision and acquire the due sense of innovation so that it could finally contribute to the GDP immensely. We have demonstrated a conversation on latest mobile trends such as Internet of Things (IoT), augmented reality, Mixed Reality etc. so that the participants could at least have a slight idea about the sack of opportunities ahead of them. Then we wanted to give them a fully comprehensive mobile chip level repairing and advanced software training so that being in the industry they could earn more and be stable. This training also included a 14 days industry level training in one of the most top notched mobile companies.Therefore, the participants could be exposed to the actual techno-savvy environment and gain knowledge on problem identification and client handling.

Guest lecture on the latest mobile trends and theoretical explanation on fundamentals of electronics