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[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243e7a” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

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[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243e7a” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

\u0d9a\u0dca\u0dbd\u0dd2\u0d9a\u0dca \u0d91\u0d9a\u0d9a\u0da7 \u0db6\u0dd0\u0d9c\u0dd2\u0db1\u0dca \u0d9c\u0dd9\u0dc0\u0dd3\u0db8\u0dda Google \u0daf\u0dd0\u0db1\u0dca\u0dc0\u0dd3\u0db8\u0dca (PPC).<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243e7a” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

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[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243e7a” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

\u0d8a\u0db8\u0dda\u0dbd\u0dca \u0d85\u0dbd\u0dd9\u0dc0\u0dd2\u0d9a\u0dbb\u0dab\u0dba<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243e7a” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

\u0dc0\u0dd9\u0db6\u0dca \u0d85\u0da9\u0dc0\u0dd2 \u0dc4\u0dbb\u0dc4\u0dcf \u0d85\u0db1\u0dd4\u0db6\u0daf\u0dca\u0db0 \u0d85\u0dbd\u0dd9\u0dc0\u0dd2\u0d9a\u0dbb\u0dab\u0dba<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243e7a” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

\u0da0\u0dd0\u0da7\u0dca\u0db6\u0ddd\u0da7\u0dca<\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#6B6B6B” text_font_size=”17px” text_line_height=”1.9em” global_colors_info=”{}”]With strenuous adaptation of above Digital Marketing strategies a definite positive impact would be made on SMEs performance. In the pre digital era awareness creation regarding a business was limited mostly to print media supported by newspaper advertisements and leaflets. However, today any primitive business or simply even an idea could get globalized in a split second by the presence of digital media. The customers disregarding their venue could purchase any product or service of his\/her choice by just a single click. Therefore the owners should keep their business activities live and active all 24\/7. This latest trend about digital media could assist local businesses to reach numerous customers through internet and save marketing costs simultaneously. It is convenient for the company staff to initiate digital marketing activities when it suits them and SMEs could also meet their technical and other staff requirements from any part of the world, which has become an acute problem in the past.[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/idb.gov.lk\/wp-content\/uploads\/2024\/05\/socialmedia_tree.webp” title_text=”socialmedia_tree” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” max_width=”1920px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#6B6B6B” text_font_size=”17px” text_line_height=”1.9em” global_colors_info=”{}”]Even SMEs could hire online consultants for technical advice and guidance from where they find appropriate personnel. Even the faults, failures and problems of material, machinery and equipment could be shared within no time with their manufacturers and complaints could be placed with them immediately. Based on the literature biggest fear among the SMEs especially in developing countries like Sri Lanka is to the fast forwarding techno savvy environment and the fierce competition caused by the overnight market exposal. SMEs with this sort of technology reluctance need to overcome this nuisance fear only through by gaining proper training and consultation. Being comparative regarding the pros and cons in the literature sources and in the real world digital marketing for SMEs could really become a boon rather than a curse because they could save lot of money, develop their own brand, attract more customers, engage them throughout and delight them eventually.<\/p>\n

Comprehending the necessity of developing this all important platform for Digital Marketing among SMEs in Sri Lanka the IT Unit of Industrial Development Board (IDB) of Ceylon is conducting series of seminars and workshops throughout the year to SMEs, University students, Academics, professionals and so on.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”30px||30px||false|false” custom_padding=”50px|50px|50px|50px|true|true” box_shadow_style=”preset3″ box_shadow_color=”rgba(0,0,0,0.1)” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_text_align=”center” header_text_color=”#060815″ header_font_size=”45px” header_2_text_align=”left” header_2_text_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ header_2_font_size=”35px” header_2_line_height=”1.2em” max_width=”100%” custom_margin=”||8px||false|false” header_2_font_size_tablet=”45px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22header_2_text_color%22%93}”]<\/p>\n

2023 \u0db4\u0dd0\u0dc0\u0dd0\u0dad\u0dca\u0dc0\u0dd3\u0db8\u0da7 \u0d85\u0db4\u0dda\u0d9a\u0dca\u0dc2\u0dd2\u0dad \u0dc0\u0dd0\u0da9\u0dc3\u0da7\u0dc4\u0db1\u0dca<\/h2>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243E7A” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”11px||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

Digital Marketing Practical workshop on Fiverr & Exporting, Skills<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243E7A” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”11px||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

Digital Marketing Practical workshop on becoming a seller in eBay & Amazon and configuring a Payoneer Account<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243E7A” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”11px||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

Digital Marketing Practical workshop on eBay direct shipping & Affiliated Marketing<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243E7A” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”11px||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

\u0da9\u0dd2\u0da2\u0dd2\u0da7\u0dbd\u0dca \u0d85\u0dbd\u0dd9\u0dc0\u0dd2\u0d9a\u0dbb\u0dab\u0dba G-suit \u0dc3\u0dc4 Google \u0daf\u0dd0\u0db1\u0dca\u0dc0\u0dd3\u0db8\u0dca \u0dc0\u0dca\u200d\u0dba\u0dcf\u0db4\u0dcf\u0dbb \u0db4\u0dd2\u0dc5\u0dd2\u0db6\u0db3 \u0db4\u0dca\u200d\u0dbb\u0dcf\u0dba\u0ddd\u0d9c\u0dd2\u0d9a \u0dc0\u0dd0\u0da9\u0db8\u0dd4\u0dc5\u0dd4\u0dc0<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243E7A” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”11px||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” image_icon_background_color=”RGBA(255,255,255,0)” sticky_enabled=”0″]<\/p>\n

\u0dc0\u0dd2\u0daf\u0dca\u200d\u0dba\u0dd4\u0dad\u0dca \u0dad\u0dd0\u0db4\u0dd0\u0dbd\u0dca \u0d85\u0dbd\u0dd9\u0dc0\u0dd2\u0d9a\u0dbb\u0dab \u0dc0\u0dca\u200d\u0dba\u0dcf\u0db4\u0dcf\u0dbb \u0db4\u0dd2\u0dc4\u0dd2\u0da7\u0dd4\u0dc0\u0dd3\u0db8 \u0dc3\u0db3\u0dc4\u0dcf Mail Chimp \u0db4\u0dd2\u0dc5\u0dd2\u0db6\u0db3 \u0da9\u0dd2\u0da2\u0dd2\u0da7\u0dbd\u0dca \u0d85\u0dbd\u0dd9\u0dc0\u0dd2\u0d9a\u0dbb\u0dab \u0db4\u0dca\u200d\u0dbb\u0dcf\u0dba\u0ddd\u0d9c\u0dd2\u0d9a \u0dc0\u0dd0\u0da9\u0db8\u0dd4\u0dc5\u0dd4\u0dc0<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243E7A” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”11px||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

Digital Marketing Practical workshop on YouTube & Ad Sense<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243E7A” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”11px||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

Digital Marketing Practical workshop on Facebook Campaigns & Business Manager Account<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243E7A” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”11px||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

Digital Marketing Practical workshop on SEO, Google Ad Campaigns & PPC<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243E7A” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”11px||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

\u0dc0\u0dca\u200d\u0dba\u0dcf\u0db4\u0dcf\u0dbb \u0dc3\u0dcf\u0dbb\u0dca\u0dae\u0d9a\u0dad\u0dca\u0dc0\u0dba \u0dc3\u0db3\u0dc4\u0dcf \u0d8a-\u0dc0\u0dcf\u0dab\u0dd2\u0da2\u0dca\u200d\u0dba\u0dba \u0dc0\u0dda\u0daf\u0dd2\u0d9a\u0dcf\u0dc0 \u0dc3\u0d82\u0dc0\u0dbb\u0dca\u0db0\u0db1\u0dba \u0db4\u0dd2\u0dc5\u0dd2\u0db6\u0db3 \u0da9\u0dd2\u0da2\u0dd2\u0da7\u0dbd\u0dca \u0d85\u0dbd\u0dd9\u0dc0\u0dd2\u0d9a\u0dbb\u0dab \u0db4\u0dca\u200d\u0dbb\u0dcf\u0dba\u0ddd\u0d9c\u0dd2\u0d9a \u0dc0\u0dd0\u0da9\u0db8\u0dd4\u0dc5\u0dd4\u0dc0<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243E7A” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”11px||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

TVEC registered certificate Program on Digital Marketing, Ecommerce Platform Development & Direct Shipping<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” max_width=”1920px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”22990235,22990234,22990233,22990232,22990231,22990230,22990229,22990228″ posts_number=”8″ show_title_and_caption=”off” show_pagination=”off” zoom_icon_color=”RGBA(255,255,255,0)” hover_overlay_color=”RGBA(255,255,255,0)” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.25.1″ _module_preset=”default” max_width=”1920px” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/idb.gov.lk\/wp-content\/uploads\/2023\/03\/Section-02_Img-09-scaled.jpg” title_text=”dav” force_fullwidth=”on” _builder_version=”4.25.1″ _module_preset=”default” border_radii=”off|50px||50px|” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.25.1″ _module_preset=”default” background_color=”#FFFFFF” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|tablet” transform_translate=”-72px|37px” transform_translate_tablet=”0px|0px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|tablet” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|tablet” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|tablet” transform_styles_last_edited=”on|phone” custom_padding=”50px|50px|50px|50px|true|true” transform_styles_tablet=”” transform_styles_phone=”” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.1)” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_text_align=”center” header_text_color=”#060815″ header_font_size=”45px” header_2_text_align=”left” header_2_text_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ header_2_font_size=”35px” header_2_line_height=”1.2em” custom_margin=”||3px||false|false” header_2_font_size_tablet=”45px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22header_2_text_color%22%93}”]<\/p>\n

\u0dad\u0ddc\u0dbb\u0dad\u0dd4\u0dbb\u0dd4 \u0dad\u0dcf\u0d9a\u0dca\u0dc2\u0dab \u0d92\u0d9a\u0d9a\u0dba \u0dc3\u0dc4 \u0db8\u0dc4\u0dc0\u0dd0\u0dbd\u0dd2 \u0dc3\u0d82\u0dc0\u0dbb\u0dca\u0db0\u0db1 \u0d85\u0db0\u0dd2\u0d9a\u0dcf\u0dbb\u0dd2\u0dba<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#6B6B6B” text_font_size=”17px” text_line_height=”1.8em” global_colors_info=”{}”]A practical training workshops on Digital Marketing, Ecommerce & Personal Skills Development were conducted by the IT Unit of Industrial Development Board to the Moragahakanda Region, Bakamuna, Laggala, and Diggalpitiya Youth Community of Mahaweli Development Authority and also we have catered the program to government officials of Moragahakanda Region, entrepreneurs and students after A\/L’s and also to the lower income groups of Dehiattakandiya, Mahaweli ‘C’ Zone who are anxiously looking forward to light the flame of future entrepreneurship. The groups were not much techno savvy but we have somehow managed to fill the interest in Digital Marketing through few practical exercises and they coped with us well till the end. We created a separate Facebook group and a WhatsApp group to conduct few follow up sessions. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”36px||36px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||50px||false|false” custom_padding=”50px|50px|50px|50px|true|true” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.1)” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_text_align=”center” header_text_color=”#060815″ header_font_size=”45px” header_2_text_align=”left” header_2_text_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ header_2_font_size=”35px” header_2_line_height=”1.2em” max_width=”100%” custom_margin=”||8px||false|false” header_2_font_size_tablet=”45px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22header_2_text_color%22%93}”]<\/p>\n

\u0db8\u0dd9\u0db8 \u0dc0\u0dd0\u0da9\u0dc3\u0da7\u0dc4\u0db1\u0dda \u0d85\u0db1\u0dca\u0dad\u0dbb\u0dca\u0d9c\u0dad\u0dba<\/h2>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243E7A” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”11px||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

Facebook Advertising & the Concepts of Facebook Shop & Shopify<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243E7A” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”11px||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

Google Advertising & SEO\/SEM<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243E7A” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”11px||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

Designing & Developing a YouTube Channel<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243E7A” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”11px||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

\u0d85\u0db1\u0dd4\u0db6\u0daf\u0dca\u0db0 \u0d85\u0dbd\u0dd9\u0dc0\u0dd2\u0d9a\u0dbb\u0dab\u0dba<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243E7A” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”11px||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

\u0dc0\u0dca\u200d\u0dba\u0dcf\u0db4\u0dcf\u0dbb \u0dc3\u0db3\u0dc4\u0dcf WhatsApp<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243E7A” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”11px||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

G-Suit<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243E7A” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”11px||10px||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

\u0d9a\u0dab\u0dca\u0da9\u0dcf\u0dba\u0db8\u0dca \u0d89\u0daf\u0dd2\u0dbb\u0dd2\u0db4\u0dad\u0dca \u0d9a\u0dd2\u0dbb\u0dd3\u0db8<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” max_width=”1920px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”22990247,22990246,22990245,22990244,22990243,22990242,22990241,22990236,22990237,22990239,22990240″ posts_number=”12″ show_title_and_caption=”off” show_pagination=”off” zoom_icon_color=”RGBA(255,255,255,0)” hover_overlay_color=”RGBA(255,255,255,0)” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.1″ _module_preset=”default” background_color=”rgba(68,0,153,0.04)” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.25.1″ _module_preset=”default” max_width=”1920px” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/idb.gov.lk\/wp-content\/uploads\/2023\/03\/Section-03_Img-01.jpg” title_text=”Section 03_Img 01″ force_fullwidth=”on” _builder_version=”4.25.1″ _module_preset=”default” border_radii=”off|50px||50px|” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.25.1″ _module_preset=”default” background_color=”#FFFFFF” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|tablet” transform_translate=”-72px|37px” transform_translate_tablet=”0px|0px” transform_translate_phone=”0px|0px” transform_translate_last_edited=”on|tablet” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|tablet” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|tablet” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|tablet” transform_styles_last_edited=”on|tablet” custom_padding=”50px|50px|50px|50px|true|true” transform_styles_tablet=”” transform_styles_phone=”” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.1)” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_text_align=”center” header_text_color=”#060815″ header_font_size=”45px” header_2_text_align=”left” header_2_text_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ header_2_font_size=”35px” header_2_line_height=”1.2em” custom_margin=”||10px||false|false” header_2_font_size_tablet=”45px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22header_2_text_color%22%93}”]<\/p>\n

\u0dad\u0ddc\u0dbb\u0dad\u0dd4\u0dbb\u0dd4 \u0dad\u0dcf\u0d9a\u0dca\u0dc2\u0dab \u0d92\u0d9a\u0d9a\u0dba \u0dc3\u0db3\u0dc4\u0dcf \u0db4\u0dd4\u0dc4\u0dd4\u0dab\u0dd4 \u0db4\u0dc4\u0dc3\u0dd4\u0d9a\u0db8\u0dca \u0dc3\u0dca\u0dae\u0dcf\u0db4\u0dd2\u0dad \u0d9a\u0dbb \u0d87\u0dad<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_text_color=”#6B6B6B” text_font_size=”17px” text_line_height=”1.8em” global_colors_info=”{}”]Considering the global trends and the fast forwarding IT tendencies descended upon Sri Lanka IT has become the most important and stupendous sector that keeps eyeing and consuming the entire society. Working with entrepreneurs and contributing towards their enhancement for five long decades IDB has identified that there is a huge resistance to ICT among the SME sector. Therefore we have determined to develop & establish a Digital Marketing Facility at IT Unit, CEDACS to expose entrepreneurs more towards ICT than usual and allow them to be skillful and digitally competent in the fields of Digital Marketing, Internet of Things, Mobile Technology, Concepts of E-commerce etc. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”50px||50px||false|false” custom_padding=”50px|50px|50px|50px|true|true” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.1)” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_text_align=”center” header_text_color=”#060815″ header_font_size=”45px” header_2_text_align=”left” header_2_text_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ header_2_font_size=”35px” header_2_line_height=”1.2em” max_width=”100%” custom_margin=”||8px||false|false” header_2_font_size_tablet=”45px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22header_2_text_color%22%93}”]<\/p>\n

\u0da9\u0dd2\u0da2\u0dd2\u0da7\u0dbd\u0dca \u0d85\u0dbd\u0dd9\u0dc0\u0dd2\u0d9a\u0dbb\u0dab (DM) \u0db4\u0dc4\u0dc3\u0dd4\u0d9a\u0db8\u0dd9\u0dc4\u0dd2 \u0d85\u0db4\u0dda\u0d9a\u0dca\u0dc2\u0dd2\u0dad \u0d85\u0dbb\u0db8\u0dd4\u0dab\u0dd4<\/h2>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243E7A” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”20px||20px||true|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

IDB \u0dc3\u0dc4 \u0d85\u0db1\u0dd9\u0d9a\u0dd4\u0dad\u0dca \u0da2\u0dcf\u0dad\u0dd2\u0d9a \u0db8\u0da7\u0dca\u0da7\u0db8\u0dda \u0d85\u0db0\u0dca\u200d\u0dba\u0dcf\u0db4\u0db1\u0dd2\u0d9a \u0dc3\u0dc4 \u0dc0\u0dd8\u0dad\u0dca\u0dad\u0dd3\u0dba \u0d86\u0dba\u0dad\u0db1 \u0dba\u0dcf \u0d9a\u0dd9\u0dbb\u0dd9\u0db1 \u0db4\u0dcf\u0dbd\u0db8\u0d9a\u0dca \u0d9c\u0ddc\u0da9\u0db1\u0d9f\u0dcf \u0dc0\u0dca\u200d\u0dba\u0dc0\u0dc3\u0dcf\u0dba\u0d9a\u0dba\u0dd2\u0db1\u0dca\u0da7 \u0da9\u0dd2\u0da2\u0dd2\u0da7\u0dbd\u0dca \u0d85\u0dbd\u0dd9\u0dc0\u0dd2\u0d9a\u0dbb\u0dab\u0dba \u0db4\u0dd2\u0dc5\u0dd2\u0db6\u0db3 \u0d94\u0dc0\u0dd4\u0db1\u0dca\u0d9c\u0dda \u0daf\u0dd0\u0db1\u0dd4\u0db8 \u0dc3\u0dc4 \u0d9a\u0dd4\u0dc3\u0dbd\u0dad\u0dcf \u0db8\u0da7\u0dca\u0da7\u0db8\u0dca \u0dc0\u0dd0\u0da9\u0dd2 \u0d9a\u0dd2\u0dbb\u0dd3\u0db8\u0da7 \u0db4\u0dc4\u0dc3\u0dd4\u0d9a\u0db8\u0dca \u0dc3\u0dd0\u0dbd\u0dc3\u0dda.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”\||divi||400″ icon_color=”gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3″ icon_placement=”left” image_icon_width=”24px” content_max_width=”100%” _builder_version=”4.25.1″ _module_preset=”default” body_font=”||||||||” body_text_color=”#243E7A” body_font_size=”17px” body_line_height=”1.6em” custom_margin=”20px||20px||true|false” hover_enabled=”0″ global_colors_info=”{%22gcid-ea218e66-7b0d-4a73-8a18-3f11e872ebf3%22:%91%22icon_color%22%93}” sticky_enabled=”0″]<\/p>\n

\u0daf\u0dd0\u0db1\u0da7\u0db8\u0dad\u0dca ICT \u0d85\u0d82\u0dc1\u0dba\u0dda \u0dc3\u0dd2\u0da7\u0dd2\u0db1 \u0dc0\u0dca\u200d\u0dba\u0dc0\u0dc3\u0dcf\u0dba\u0d9a\u0dba\u0dd2\u0db1\u0dca\u0da7 \u0d85\u0db0\u0dca\u200d\u0dba\u0dba\u0db1 \u0dc3\u0dd4\u0daf\u0dd4\u0dc3\u0dd4\u0d9a\u0db8\u0d9a\u0dca \u0dbd\u0db6\u0dcf \u0d9c\u0dad \u0dc4\u0dd0\u0d9a\u0dd2 \u0d85\u0dad\u0dbb \u0d9a\u0dd4\u0da9\u0dcf \u0dc4\u0dcf \u0db8\u0db0\u0dca\u200d\u0dba \u0db4\u0dbb\u0dd2\u0db8\u0dcf\u0dab \u0dc0\u0dca\u200d\u0dba\u0dc0\u0dc3\u0dcf\u0dba\u0d9a\u0dba\u0dd2\u0db1\u0dca \u0dc3\u0db3\u0dc4\u0dcf \u0d94\u0dc0\u0dd4\u0db1\u0dca\u0d9c\u0dda \u0daf\u0dd0\u0db1\u0dd4\u0db8 \u0dc3\u0dc4 \u0db4\u0dca\u200d\u0dbb\u0dc0\u0dda\u0dc1\u0dba \u0dc0\u0dd0\u0da9\u0dd2 \u0daf\u0dd2\u0dba\u0dd4\u0dab\u0dd4 \u0d9a\u0dc5 \u0dc4\u0dd0\u0d9a\u0dd2\u0dba.<\/p>\n

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Providing ICT training services to underprivileged clients & lower income groups, especially women to empower them and build self-confidence and personality to make them firm individuals in the society with enhanced financial capability.<\/p>\n

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