{"id":3341,"date":"2024-07-25T14:21:52","date_gmt":"2024-07-25T08:51:52","guid":{"rendered":"https:\/\/idb.gov.lk\/training\/?post_type=product&#038;p=3341"},"modified":"2026-03-05T17:13:28","modified_gmt":"2026-03-05T11:43:28","slug":"advanced-certificate-course-in-digital-marketing","status":"publish","type":"product","link":"https:\/\/idb.gov.lk\/training\/courses\/advanced-certificate-course-in-digital-marketing\/","title":{"rendered":"Advanced Certificate Course in Digital Marketing"},"content":{"rendered":"<h4 style=\"font-weight: 400\">\u0dc0\u0dca\u200d\u0dba\u0dc0\u0dc3\u0dcf\u0dba\u0d9a\u0dba\u0dd2\u0db1\u0dca\u0d9c\u0dda \u0db1\u0dd2\u0dc2\u0dca\u0db4\u0dcf\u0daf\u0db1 \u0dc4\u0dcf \u0dc3\u0dda\u0dc0\u0dcf \u0d85\u0dbd\u0dd9\u0dc0\u0dd2\u0dba \u0dc3\u0dc4 \u0db4\u0dca\u200d\u0dbb\u0dc0\u0dbb\u0dca\u0db0\u0db1\u0dba \u0dc3\u0db3\u0dc4\u0dcf \u0da9\u0dd2\u0da2\u0dd2\u0da7\u0dbd\u0dca \u0d85\u0dbd\u0dd9\u0dc0\u0dd2\u0d9a\u0dbb\u0dab\u0dba \u0db4\u0dd2\u0dbd\u0dd2\u0db6\u0db3 \u0d8b\u0dc3\u0dc3\u0dca \u0dc3\u0dc4\u0dad\u0dd2\u0d9a\u0db4\u0dad\u0dca\u200d\u0dbb \u0db4\u0dcf\u0da8\u0db8\u0dcf\u0dbd\u0dcf\u0dc0<br \/>\n(\u0db4\u0dca\u200d\u0dbb\u0dae\u0db8 \u0d9a\u0dab\u0dca\u0da9\u0dcf\u0dba\u0db8 &#8211; \u0db4\u0dca\u200d\u0dbb\u0db0\u0dcf\u0db1 \u0db6\u0db3\u0dc0\u0dcf\u0d9c\u0dd0\u0db1\u0dd3\u0db8 2024) |<br \/>\nAdvanced Certificate Program in Digital Marketing for SME Development<br \/>\n\ud835\udc05\ud835\udc22\ud835\udc2b\ud835\udc2c\ud835\udc2d \ud835\udc01\ud835\udc1a\ud835\udc2d\ud835\udc1c\ud835\udc21 &#8211; \ud835\udc0c\ud835\udc1a\ud835\udc22\ud835\udc27 \ud835\udc08\ud835\udc27\ud835\udc2d\ud835\udc1a\ud835\udc24\ud835\udc1e \ud835\udfd0\ud835\udfce\ud835\udfd0\ud835\udfd2)<\/h4>\n<p style=\"font-weight: 400\">\u0dc0\u0dd2\u0db8\u0dc3\u0dd3\u0db8\u0dca:\u00a0<strong>0775175506\u00a0\/\u00a00112605372<\/strong><\/p>\n<p>\u0dbd\u0d82\u0d9a\u0dcf \u0d9a\u0dcf\u0dbb\u0dca\u0db8\u0dd2\u0d9a \u0dc3\u0d82\u0dc0\u0dbb\u0dca\u0db0\u0db1 \u0db8\u0dab\u0dca\u0da9\u0dbd\u0dba \u0dc3\u0dc4 \u0d9a\u0dd0\u0dc5\u0dab\u0dd2\u0dba \u0dc0\u0dd2\u0dc1\u0dca\u0dc0 \u0dc0\u0dd2\u0daf\u0dca\u200d\u0dba\u0dcf\u0dbd\u0dba\u0dda &#8216;Business Design and Transformation Cube&#8217; \u0dc4\u0dcf \u0d92\u0d9a\u0dcf\u0db6\u0daf\u0dca\u0db0\u0dc0 \u0db4\u0dd0\u0dc0\u0dd0\u0dad\u0dca\u0dc0\u0dd9\u0db1 \u0db8\u0dd9\u0db8 \u0dc3\u0dc4\u0dad\u0dd2\u0d9a \u0db4\u0dad\u0dca\u200d\u0dbb \u0db4\u0dcf\u0da8\u0db8\u0dcf\u0dbd\u0dcf\u0dc0 \u0d89\u0daf\u0dd2\u0dbb\u0dd2\u0dba\u0dda\u0daf\u0dd3 \u0dc0\u0dca\u200d\u0dba\u0dcf\u0db4\u0dcf\u0dbb\u0dba\u0d9a\u0dca \u0d9a\u0dd2\u0dbb\u0dd3\u0db8\u0da7 \u0db6\u0dbd\u0dcf\u0db4\u0ddc\u0dbb\u0ddc\u0dad\u0dca\u0dad\u0dd4 \u0dc0\u0db1, \u0daf\u0dd0\u0db1\u0da7 \u0dc0\u0dca\u200d\u0dba\u0dcf\u0db4\u0dcf\u0dbb\u0dba\u0d9a\u0dca \u0d9a\u0dbb\u0db1, \u0d85\u0db4\u0db1\u0dba\u0db1\u0d9a\u0dbb\u0dd4\u0dc0\u0db1\u0dca\u0da7, \u0dbb\u0dcf\u0da2\u0dca\u200d\u0dba \u0dc4\u0dcf 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\u0dc0\u0db1\u0dd4 \u0d87\u0dad.<\/p>\n<p><img decoding=\"async\" class=\"an1\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/15.0\/2705\/32.png\" alt=\"\u2705\" data-emoji=\"\u2705\" aria-label=\"\u2705\" \/>\u00a0\u0db8\u0dd9\u0db8 \u0d8b\u0dc3\u0dc3\u0dca \u0dc3\u0dc4\u0dad\u0dd2\u0d9a\u0db4\u0dad\u0dca\u200d\u0dbb \u0db4\u0dcf\u0da8\u0db8\u0dcf\u0dbd\u0dcf\u0dc0\u0dda \u0dc0\u0dd0\u0daf\u0d9c\u0dad\u0dca\u0d9a\u0db8:<\/p>\n<p><img decoding=\"async\" class=\"an1\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/15.0\/0031_fe0f_20e3\/32.png\" alt=\"1\ufe0f\u20e3\" data-emoji=\"1\ufe0f\u20e3\" aria-label=\"1\ufe0f\u20e3\" \/>\u00a0\u0dbd\u0d82\u0d9a\u0dcf \u0d9a\u0dcf\u0dbb\u0dca\u0db8\u0dd2\u0d9a \u0dc3\u0d82\u0dc0\u0dbb\u0dca\u0db0\u0db1 \u0db8\u0dab\u0dca\u0da9\u0dbd\u0dba\u0dda, \u0dad\u0ddc\u0dbb\u0dad\u0dd4\u0dbb\u0dd4 \u0dad\u0dcf\u0d9a\u0dca\u0dc2\u0dab \u0d92\u0d9a\u0d9a\u0dba \u0dc0\u0dd2\u0dc3\u0dd2\u0db1\u0dca \u0db4\u0dd6\u0dbb\u0dca\u0dab \u0d85\u0db0\u0dd3\u0d9a\u0dca\u0dc2\u0dab\u0dba \u0dba\u0da7\u0dad\u0dda \u0db4\u0dcf\u0da8\u0db8\u0dcf\u0dbd\u0dcf\u0dc0 \u0d9a\u0dca\u200d\u0dbb\u0dd2\u0dba\u0dcf\u0dad\u0dca\u0db8\u0d9a \u0d9a\u0dd2\u0dbb\u0dd3\u0db8<br \/>\n<img decoding=\"async\" class=\"an1\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/15.0\/0032_fe0f_20e3\/32.png\" alt=\"2\ufe0f\u20e3\" data-emoji=\"2\ufe0f\u20e3\" aria-label=\"2\ufe0f\u20e3\" \/>\u00a0\u0dc0\u0dd2\u0dc0\u0dd8\u0dad \u0dc3\u0dc4 \u0daf\u0dd4\u0dbb\u0dc3\u0dca\u0dae \u0d89\u0d9c\u0dd0\u0db1\u0dca\u0dc0\u0dd3\u0db8\u0dca \u0d9a\u0dca\u200d\u0dbb\u0db8\u0dc0\u0dda\u0daf\u0dba \u0dc4\u0dbb\u0dc4\u0dcf \u0dbb\u0dd0\u0d9a\u0dd2\u0dba\u0dcf \u0dc4\u0ddd \u0d8b\u0dc3\u0dc3\u0dca \u0d85\u0db0\u0dca\u200d\u0dba\u0dcf\u0db4\u0db1\u0dba \u0dc4\u0daf\u0dcf\u0dbb\u0db1 \u0dc1\u0dd2\u0dc2\u0dca\u200d\u0dba\u0dba\u0dd2\u0db1\u0dca\u0d9c\u0dd9 \u0d9a\u0dcf\u0dbb\u0dca\u0dba\u0db6\u0dc4\u0dd4\u0dbd\u0dad\u0dca\u0dc0\u0dba \u0db8\u0d9c\u0dc4\u0dbb\u0dd2\u0db8\u0dd2\u0db1\u0dca \u0d95\u0db1\u0dd1\u0db8 \u0dc0\u0dda\u0dbd\u0dcf\u0dc0\u0d9a \u0daf\u0dda\u0dc1\u0db1 \u0db1\u0dd0\u0dc0\u0dad \u0db1\u0dd0\u0dbb\u0db9\u0dd3\u0db8\u0dda \u0db4\u0dc4\u0dc3\u0dd4\u0dc0.<br \/>\n<img decoding=\"async\" class=\"an1\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/15.0\/0033_fe0f_20e3\/32.png\" alt=\"3\ufe0f\u20e3\" data-emoji=\"3\ufe0f\u20e3\" aria-label=\"3\ufe0f\u20e3\" \/>\u00a0\u0da9\u0dd2\u0da2\u0dd2\u0da7\u0dbd\u0dca \u0d85\u0dbd\u0dd9\u0dc0\u0dd2\u0d9a\u0dbb\u0dab\u0dba \u0db4\u0dd2\u0dc5\u0dd2\u0db6\u0db3 \u0db4\u0dd2\u0dc5\u0dd2\u0d9c\u0dad\u0dca \u0dc3\u0dc4\u0dad\u0dd2\u0d9a\u0db4\u0dad\u0dca\u200d\u0dbb\u0dba\u0d9a\u0dca \u0d9a\u0dd0\u0dc5\u0dab\u0dd2\u0dba \u0dc0\u0dd2\u0dc1\u0dca\u0dc0 \u0dc0\u0dd2\u0daf\u0dca\u200d\u0dba\u0dcf\u0dbd\u0dba\u0dd9\u0db1\u0dca \u0dc4\u0dd2\u0db8\u0dd2\u0dc0\u0dd3\u0db8.<br \/>\n<img decoding=\"async\" class=\"an1\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/15.0\/0034_fe0f_20e3\/32.png\" alt=\"4\ufe0f\u20e3\" data-emoji=\"4\ufe0f\u20e3\" aria-label=\"4\ufe0f\u20e3\" \/>\u00a0IDB \u0dc0\u0dd9\u0db6\u0dca \u0d85\u0da9\u0dc0\u0dd2\u0dba \u0dc4\u0dbb\u0dc4\u0dcf \u0dbd\u0dd2\u0dba\u0dcf\u0db4\u0daf\u0dd2\u0d82\u0da0\u0dd2 \u0dc0\u0db1 HNB, Seylan Bank, Commercial Bank, NDB, Union Bank \u0dc3\u0dc4 DFCC \u0dba\u0db1 \u0db6\u0dd0\u0d82\u0d9a\u0dd4\u0dc0\u0dbd \u0d9a\u0dca\u200d\u0dbb\u0dd9\u0da9\u0dd2\u0da7\u0dca \u0d9a\u0dcf\u0da9\u0dca \u0dc4\u0dd2\u0db8\u0dd2 \u00a0\u0dc0\u0dca\u200d\u0dba\u0dc0\u0dc3\u0dcf\u0dba\u0d9a\u0dba\u0dd2\u0db1\u0dca\u0da7 \u0db8\u0dd9\u0dc4\u0dd2 \u0d87\u0dad\u0dd2 EMI \u0dc3\u0dda\u0dc0\u0dcf\u0dc0 \u0dc4\u0dbb\u0dc4\u0dcf \u0db4\u0dcf\u0da8\u0db8\u0dcf\u0dbd\u0dcf \u0d9c\u0dcf\u0dc3\u0dca\u0dad\u0dd4\u0dc0 \u0dc3\u0dc4\u0db1\u0daf\u0dcf\u0dba\u0dd3 \u0dbd\u0dd9\u0dc3 \u0dc3\u0dc4 \u0db8\u0dcf\u0dc3\u0dd2\u0d9a \u0dc0\u0dcf\u0dbb\u0dd2\u0d9a 12\u0d9a\u0dd2\u0db1\u0dca \u0db4\u0dd2\u0dba\u0dc0\u0dd3\u0db8\u0dda \u0db4\u0dc4\u0dc3\u0dd4\u0dc0 \u0dc4\u0dd2\u0db8\u0dd2\u0dc0\u0dd3\u0db8. \u0d91\u0dc3\u0dda \u0db1\u0ddc\u0db8\u0dd0\u0dad\u0dd2 \u0db1\u0db8\u0dca \u0d94\u0db6 \u0dc3\u0db8\u0dca\u0db4\u0dd6\u0dbb\u0dca\u0dab \u0db4\u0dcf\u0da8\u0db8\u0dcf\u0dbd\u0dcf \u0d9c\u0dcf\u0dc3\u0dca\u0dad\u0dd4\u0dc0 \u0d9c\u0dd9\u0dc0\u0dd2\u0dba \u0dba\u0dd4\u0dad\u0dd4\u0dba.<\/p>\n<p style=\"font-weight: 400\">\u00a0<strong>\u0daf\u0dda\u0dc1\u0db1 \u0d9a\u0dca\u200d\u0dbb\u0db8\u0dba \u00a0&#8211; 100% Online, via ZOOM \u00a0<\/strong><br \/>\n<strong>\u00a0\u0da9\u0dd2\u0db4\u0dca\u0dbd\u0ddd\u0db8\u0dcf \u0d9a\u0dcf\u0dbd\u0dba &#8211; \u0daf\u0dd2\u0db1 8 \u0d9a\u0dd2.<\/strong><br \/>\n<strong>\u00a0\u0dc0\u0dda\u0dbd\u0dcf\u0dc0 : \u0dc3\u0dd1\u0db8 \u0dc3\u0dd9\u0db1\u0dc3\u0dd4\u0dbb\u0dcf\u0daf\u0dcf \u0dc3\u0dc4 \u0d89\u0dbb\u0dd2\u0daf\u0dcf \u0daf\u0dd2\u0db1\u0d9a\u0db8 \u0db4. \u0dc0. 5 \u0dc3\u0dd2\u0da7 \u0db4. \u0dc0. 9 \u0daf\u0d9a\u0dca\u0dc0\u0dcf. (\u0db4\u0dd0\u0dba 4) \u00a0<\/strong><br \/>\n<strong>\u00a0\u0db8\u0dcf\u0db0\u0dca\u200d\u0dba\u0dba : \u0dc3\u0dd2\u0d82\u0dc4\u0dbd \/ English<\/strong><br \/>\n<strong>\u00a0\u0dc3\u0dc4\u0dad\u0dd2\u0d9a\u0dba: \u0d9a\u0dd0\u0dc5\u0dab\u0dd2\u0dba \u0dc0\u0dd2\u0dc1\u0dca\u0dc0 \u0dc0\u0dd2\u0daf\u0dca\u200d\u0dba\u0dcf\u0dbd\u0dba \u0dc3\u0dc4 \u0dbd\u0d82\u0d9a\u0dcf \u0d9a\u0dcf\u0dbb\u0dca\u0db8\u0dd2\u0d9a \u0dc3\u0d82\u0dc0\u0dbb\u0dca\u0db0\u0db1 \u0db8\u0dab\u0dca\u0da9\u0dbd\u0dba \u0db8\u0d9c\u0dd2\u0db1\u0dca \u0db4\u0dd2\u0dbb\u0dd2\u0dab\u0db8\u0db1\u0dd4 \u0dbd\u0db6\u0db1 \u0db4\u0dd6\u0dbb\u0dca\u0dab \u0dbb\u0dcf\u0da2\u0dca\u200d\u0dba \u0db4\u0dd2\u0dc5\u0dd2\u0d9c\u0dd0\u0db1\u0dd3\u0db8 \u0dc3\u0dc4\u0dd2\u0dad \u0dc3\u0dc4\u0dad\u0dd2\u0d9a\u0db4\u0dad\u0dca\u200d\u0dbb\u0dba\u0d9a\u0dca.<\/strong><\/p>\n<p style=\"font-weight: 400\"><strong>\u0daf\u0dd2\u0db1 8 \u0dc3\u0db3\u0dc4\u0dcf\u0db8 Zoom \u0db4\u0da7\u0dd2\u0d9c\u0dad \u0d9a\u0dd2\u0dbb\u0dd3\u0db8\u0dca \u0daf \u0dbd\u0db6\u0dcf\u0daf\u0dda.<\/strong><\/p>\n<p>\u0db8\u0dd9\u0db8 \u0dc3\u0dc4\u0dad\u0dd2\u0d9a\u0db4\u0dad\u0dca\u200d\u0dbb \u0db4\u0dcf\u0da8\u0db8\u0dcf\u0dbd\u0dcf\u0dc0 \u0dc3\u0db3\u0dc4\u0dcf \u0dbd\u0dd2\u0dba\u0dcf\u0db4\u0daf\u0dd2\u0d82\u0da0\u0dd2 \u0dc0\u0dd3\u0db8 \u0da2\u0dd4\u0dbd\u0dd2 29 \u00a0\u0dc3\u0dd2\u0da7 \u0d85\u0d9c\u0ddd\u0dc3\u0dca\u0dad\u0dd4 22 \u0daf\u0d9a\u0dca\u0dc0\u0dcf \u0dc3\u0dd2\u0daf\u0dd4\u0dc0\u0dda.<br \/>\n\u0db4\u0dcf\u0da8\u0db8\u0dcf\u0dbd\u0dcf\u0dc0 \u0d86\u0dbb\u0db8\u0dca\u0db7\u0dba \u0d85\u0d9c\u0ddd\u0dc3\u0dca\u0dad\u0dd4 24 \u0daf\u0dd2\u0db1 \u0dc3\u0dd2\u0daf\u0dd4 \u0dc0\u0dda.<\/p>\n<p>\u0dbd\u0dd2\u0dba\u0dcf\u0db4\u0daf\u0dd2\u0d82\u0da0\u0dd2\u0dba \u0dc3\u0dc4 \u0d9c\u0dd9\u0dc0\u0dd3\u0db8\u0dca \u0dc3\u0dd2\u0daf\u0dd4 \u0d9a\u0dbb\u0db1 \u0d86\u0d9a\u0dcf\u0dbb\u0dba:<\/p>\n<p>\u0db8\u0dd9\u0db8 \u0dc0\u0dd0\u0da9\u0dc3\u0da7\u0dc4\u0db1 \u0dc3\u0db3\u0dc4\u0dcf \u0daf\u0dd2\u0db1 08 \u0dc3\u0db3\u0dc4\u0dcf\u0db8 \u0dbb\u0dd4. 25,000 \u0d9a \u0db8\u0dd4\u0daf\u0dbd\u0d9a\u0dca \u0d85\u0dba \u0d9a\u0dbb\u0db1 \u0d85\u0dad\u0dbb \u0db8\u0dd9\u0db8 \u0db8\u0dd4\u0daf\u0dbd \u0dbd\u0d82\u0d9a\u0dcf \u0db6\u0dd0\u0d82\u0d9a\u0dd4\u0dc0\u0dda \u0db8\u0ddc\u0dbb\u0da7\u0dd4\u0dc0 \/ \u0d89\u0da9\u0db8 \u0dc1\u0dcf\u0d9b\u0dcf\u0dc0\u0da7 \u0d9c\u0dd9\u0dc0\u0dcf \u00a02024, \u00a0 \u0d85\u0d9c\u0ddd\u0dc3\u0dca\u0dad\u0dd4 \u00a024, \u0dc0\u0dd9\u0db1\u0dd2\u0daf\u0dcf\u0da7 \u0db4\u0dd9\u0dbb \u0db6\u0dd0\u0d82\u0d9a\u0dd4 \u0dbd\u0daf\u0dd4\u0db4\u0dad\u0dda \u0db4\u0dd2\u0da7\u0db4\u0dad\u0d9a\u0dca \u0dc3\u0db8\u0d9f \u0d94\u0db6\u0d9c\u0dda \u0dc3\u0db8\u0dca\u0db4\u0dd6\u0dbb\u0dca\u0dab \u0db1\u0db8, WhatsApp \u0d85\u0d82\u0d9a\u0dba \u0dc3\u0dc4 Email \u0dbd\u0dd2\u0db4\u0dd2\u0db1\u0dba \u0dc3\u0db3\u0dc4\u0db1\u0dca \u0d9a\u0dbb \u0d85\u0db4 \u0dc0\u0dd9\u0dad \u0d8a \u0db8\u0dda\u0dbd\u0dca \u0d9a\u0dbb\u0db1\u0dca\u0db1.<\/p>\n<p>\u0db6\u0dd0\u0d82\u0d9a\u0dd4\u0dc0: \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u0dbd\u0d82\u0d9a\u0dcf \u0db6\u0dd0\u0d82\u0d9a\u0dd4\u0dc0, \u0db8\u0ddc\u0dbb\u0da7\u0dd4\u0dc0 \u0dc1\u0dcf\u0d9b\u0dcf\u0dc0 \u0dc4\u0ddd \u0d89\u0da9\u0db8 \u0dc1\u0dcf\u0d9b\u0dcf\u0dc0<br \/>\n\u0db6\u0dd0\u0d82\u0d9a\u0dd4 \u0d9c\u0dd2\u0dab\u0dd4\u0db8: \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u0dbd\u0d82\u0d9a\u0dcf \u0d9a\u0dcf\u0dbb\u0dca\u0db8\u0dd2\u0d9a \u0dc3\u0d82\u0dc0\u0dbb\u0dca\u0db0\u0db1 \u0db8\u0dab\u0dca\u0da9\u0dbd\u0dba<br \/>\n\u0db6\u0dd0\u0d82\u0d9a\u0dd4 \u0d9c\u0dd2\u0dab\u0dd4\u0db8\u0dca \u0d85\u0d82\u0d9a\u0dba : \u00a00070034730<br \/>\n\u0d8a \u0db8\u0dda\u0dbd\u0dca: \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<a href=\"mailto:info@idb.gov.lk\">info@idb.gov.lk<\/a>\u00a0\u00a0\/\u00a0<a href=\"mailto:itu@idb.lk\">itu@idb.lk<\/a><\/p>\n<p>\u0db8\u0dd9\u0db8 \u0dc3\u0dc4\u0dad\u0dd2\u0d9a\u0db4\u0dad\u0dca\u200d\u0dbb \u0db4\u0dcf\u0da8\u0db8\u0dcf\u0dbd\u0dcf\u0dc0\u0dda \u0d85\u0db1\u0dca\u0dad\u0dbb\u0dca\u0d9c\u0dad\u0dba &#8211;<\/p>\n<table style=\"width: 803px\" width=\"0\">\n<tbody>\n<tr>\n<td style=\"width: 43.0469px\"><strong>No.<\/strong><\/td>\n<td style=\"width: 245.312px\"><strong>Topic<\/strong><\/td>\n<td style=\"width: 492.641px\"><strong>Learning Outcomes<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 43.0469px\">1<\/td>\n<td style=\"width: 245.312px\">Introduction to Digital Marketing<\/td>\n<td style=\"width: 492.641px\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0At the end of the session students should be able to,<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0identify the concepts of digital marketing<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0understand digital marketing environment<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0explain the context of digital marketing<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 43.0469px\">2<\/td>\n<td style=\"width: 245.312px\">Competitor Analysis<\/td>\n<td style=\"width: 492.641px\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0At the end of the session students should be able to,<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0identify the different competitors<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0analyze the content strategy<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0propose a buyer persona<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 43.0469px\">3<\/td>\n<td style=\"width: 245.312px\">Introduction to Social Media Marketing<\/td>\n<td style=\"width: 492.641px\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0At the end of the session students should be able to,<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0identify various social media platforms<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0identify their unique features and tools<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0formulate strategies to social media<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 43.0469px\">4<\/td>\n<td style=\"width: 245.312px\">Content Creation<\/td>\n<td style=\"width: 492.641px\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0At the end of the session students should be able to,<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0identify the content types and it\u2019s nature<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0formulate content calendars<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0identify content strategies<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 43.0469px\">5<\/td>\n<td style=\"width: 245.312px\">Advertising on social media<\/td>\n<td style=\"width: 492.641px\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0At the end of the session students should be able to,<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0identify different paid advertising methods<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0compose advertising budgets<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0review the performance<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 43.0469px\">6<\/td>\n<td style=\"width: 245.312px\">Social Media Planning<\/td>\n<td style=\"width: 492.641px\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0At the end of the session students should be able to,<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0develop the objectives for the campaigns<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0define media planning<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0formulate a social media plan<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 43.0469px\">7<\/td>\n<td style=\"width: 245.312px\">Influencer Marketing &amp; Collaboration<\/td>\n<td style=\"width: 492.641px\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0At the end of the session students should be able to,<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0identify the scope of influencer marketing<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0compose a successful influencer marketing and collaboration strategy<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 43.0469px\">8<\/td>\n<td style=\"width: 245.312px\">Website Management for Digital Marketing<\/td>\n<td style=\"width: 492.641px\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0At the end of the session students should be able to,<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0identify the scope of website for digital marketing<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0recognize factors to be considered when developing a\u00a0 website<br \/>\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0examine the connection between social media advertising and websites<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 43.0469px\">9<\/td>\n<td style=\"width: 245.312px\">Search Engine Marketing &amp; Google Advertising<\/td>\n<td style=\"width: 492.641px\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0At the end of the session students should be able to,<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0identify the scope of search engine marketing<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0identify the scope of search engine optimization<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0identify the methods of Google advertising<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 43.0469px\">10<\/td>\n<td style=\"width: 245.312px\">Digital Forensics<\/td>\n<td style=\"width: 492.641px\">&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0At the end of the session students should be able to,<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0identify spurious digital activities<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0evaluate the accuracy and the trustworthiness of different digital platforms<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0recognize the social media crisis and managing steps<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Starting Date: <strong>August 24, 2024<\/strong>  <br \/> Duration: <strong>4 Days<\/strong> <br \/> Weekdays \/ Weekends: <strong>Weekends<\/strong> <\/p>\n","protected":false},"author":15,"featured_media":3343,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[64],"product_tag":[134],"supplier":[],"class_list":{"0":"post-3341","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-digital-marketing-information-technology","7":"product_tag-digital-marketing","9":"first","10":"instock","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/idb.gov.lk\/training\/wp-json\/wp\/v2\/product\/3341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idb.gov.lk\/training\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/idb.gov.lk\/training\/wp-json\/wp\/v2\/types\/product"}],"author":[{"embeddable":true,"href":"https:\/\/idb.gov.lk\/training\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/idb.gov.lk\/training\/wp-json\/wp\/v2\/comments?post=3341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idb.gov.lk\/training\/wp-json\/wp\/v2\/media\/3343"}],"wp:attachment":[{"href":"https:\/\/idb.gov.lk\/training\/wp-json\/wp\/v2\/media?parent=3341"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/idb.gov.lk\/training\/wp-json\/wp\/v2\/product_brand?post=3341"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/idb.gov.lk\/training\/wp-json\/wp\/v2\/product_cat?post=3341"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/idb.gov.lk\/training\/wp-json\/wp\/v2\/product_tag?post=3341"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/idb.gov.lk\/training\/wp-json\/wp\/v2\/supplier?post=3341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}