Digital marketing a strategy to enhance Small & Medium Entrepreneurs (SMEs)
Different strategies of digital marketing
Social Media Websites (Facebook, Twitter, Linked In, YouTube etc.) (PVT) Ltd
Search Engine Optimization (SEO) for websites
Pay Per Click (PPC) via Google Ads
Even SMEs could hire online consultants for technical advice and guidance from where they find appropriate personnel. Even the faults, failures and problems of material, machinery and equipment could be shared within no time with their manufacturers and complaints could be placed with them immediately. Based on the literature biggest fear among the SMEs especially in developing countries like Sri Lanka is to the fast forwarding techno savvy environment and the fierce competition caused by the overnight market exposal. SMEs with this sort of technology reluctance need to overcome this nuisance fear only through by gaining proper training and consultation. Being comparative regarding the pros and cons in the literature sources and in the real world digital marketing for SMEs could really become a boon rather than a curse because they could save lot of money, develop their own brand, attract more customers, engage them throughout and delight them eventually.
Comprehending the necessity of developing this all important platform for Digital Marketing among SMEs in Sri Lanka the IT Unit of Industrial Development Board (IDB) of Ceylon is conducting series of seminars and workshops throughout the year to SMEs, University students, Academics, professionals and so on.
Programs expected to conduct on 2023
Digital Marketing Practical workshop on Fiverr & Exporting, Skills
Digital Marketing Practical workshop on becoming a seller in eBay & Amazon and configuring a Payoneer Account
Digital Marketing Practical workshop on eBay direct shipping & Affiliated Marketing
IT Unit and Mahaweli Development Authority
The Content of this program
Facebook Advertising & the Concepts of Facebook Shop & Shopify
Google Advertising & SEO/SEM
Designing & Developing a YouTube Channel
WhatsApp for Business
Training Facility Established for IT Unit
Expected objectives of the Digital Marketing (DM) Facility
A bridge will be developed between IDB and other national level academic & professional institutions to facilitate entrepreneurs to increase their knowledge and skill levels in Digital Marketing.
Entrepreneurs already in ICT sector could gain an academic qualification and enhance their knowledge and approach to their SMEs.
Providing ICT training services to underprivileged clients & lower income groups, especially women to empower them and build self-confidence and personality to make them firm individuals in the society with enhanced financial capability.
Enterprise Promotion Officer
011 2605372 / 011 2605323 – Ext: 161
firstname.lastname@example.org / email@example.com